Sponsors

  • Elopak Logo for Web
  • CFT Logo Very Small for Web
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Media Partners

  • Foodnews150px

Supporting
Organisations

  • IFU
  • SGF
  • AIJN

Day 1

  Keynote Plenary Session
09.00
Opening Remarks from the Chair

Kees Cools
Executive Director, DöhlerGroup, Germany 
09.10
Generating Value and Growth with Strong Brands in the European Fruit Juice Market

Thomas Hinderer
Chairman of the Executive Board, Eckes Granini Group, Germany  
09.40
Juice Consumption Trends in USA

Gary Hemphill
Managing Director and COO, Information Services
Beverage Marketing Corporation, USA  
10.10 Keynote Interview
A unique chance to share the insights of our interviewee into strategic issues for the juice industry, in conversation with the Chair.

Bill Hewins
VP International, Welch’s, USA
10.30 Juice Break
11.00    Comparing the Market for Pure Juice with Nectars and Drinks 

  • Global trends in consumption of pure juice, nectars and juice drinks
  • Examining price points for different juice products
  • Assessing juice products in the context of competition for share of throat and the wider soft drinks category

Robert Kay-Shuttleworth
Deputy Chairman, Canadean, UK  
11.30 Developing Juice Ranges to Meet the Needs of Today’s Consumer – A Private Label Perspective 

  • Identifying the needs of different consumer segments for juice
  • Assessing the impact of the recession on purchasing patterns and habits in juice
  • Examining changes in the balance between branded and private label products
  • Pricing and promotion of juice products

Paul Bruggink
Managing Director EMEA, Cargill Flavor Systems
The Netherlands 
12.00
Keynote Interview

José Jordão
Executive Director, sumol+compal, Portugal  
12.20 Getting Back to Our Roots
The case for shifting our industry focus on regulation, standardisation and industrialisation to a forward looking focus on the sustainable sourcing and conversion of natural fruit nutrition.
Simon Edgar
General Manager, Europe Juice, The Coca-Cola Company, France  
12.50 Lunch
  Track 1: Supply and Demand in Juice Raw Materials
14.00 Opening Remarks from the Chair
14.10 Orange Juice Production in Brazil 

  • Assessing the impact of the poor harvest on the market for Brazilian orange juice
  • Examining long term supply and demand trends for orange juice from Brazil
  • Increasing NFC production

Christian Lohbauer
President, CitrusBR – Brazilian Association of Citrus Exporters, Brazil  
14.40
Citrus Production in Mexico

Oscar Sepulveda
Export Sales Manager, Citrofrut, Mexico  
15.10 Assessing the Impact of Changes in AJC Production in China on the World Market  

  • Examining changes in AJC production in China
  • Key drivers for changes of production levels of AJC in China
  • Outlook for the 2010 season
Andreas Marchler
CEO, Production & Sales, AGRANA Juice Holding, Austria  
15.40 Juice Break
16.10
Passion Fruit

Bernhard Frei
CEO, Quicornac, Ecuador  
16.40
The Future of Mango from India

Jayant Dixit
President, Pranav International & Indian Processors Alliance, India 
17.10 Exotic Juices 

  • Assessing supply issues with exotic raw materials
  • Identifying and managing risks in the supply chain
  • Proven nutritional benefits and functionality and how this fits with health claims
  • How do these products fit into traditional blends with apple and orange?

Ulrich von der Linden
Director of Sales and Purchasing , Carrière GmbH, Germany  
  Track 2: Sustainability in the Juice Supply Chain  
14.00 Opening Remarks from the Chair  
14.10 Renewable Packaging for a Sustainable Future 

Richard Taylor
Chief Marketing Officer, Elopak Group Headquarters, Norway  

  
14.40 Reducing Carbon Footprint and Cost in Juice Transport 

  • Quantifying the carbon footprint of juice transportation
  • Optimising bulk packaging to increase efficiency and decrease carbon emissions
  • Reducing the environmental impact of shipping 

Diederik Brasser
Managing Director, Trilobes, The Netherlands  

  
15.10 Environmental and Ethical Issues in Juice Processing 

  • Encouraging responsible farming practices in fruit production
  • Ensuring positive socio-economic impacts
  • Managing water use in fruit production and juice processing
  • Effective management of your supply chain to guarantee your environmental and ethical standards 

Alexandra Heinermann
Deputy General Manager, SGF, Germany  

  
15.40 Juice Break  
16.10 The Market for Fair Trade Juices and Rainforest Alliance Orange Juice

Ruben Verbruggen, Director
Daniel Strauss, Director
Fair and Organic Products Trading b.v., The Netherlands 

  
16.40 Panel Discussion: Ensuring Sufficient Quantity and Quality of Juice to Expand the Market  

Day 2

  Track 3: Responding to Market Trends to Add Value in Juice and Liquid Food
09.30 Opening Remarks from the Chair
09.40 Examining the Resilience of Premium Products and Identifying Opportunities for Further Growth

  • Assessing the impact of the recession on value and volume of juice sales
  • What do consumers see as a premium juice product?
  • Assessing the prospects for further growth in smoothies

Hans Lanzinger
Managing Director, Hermann Pfanner Getränke, Austria
10.10 Capitalising on the Growth of Juice in Foodservice

  • Identifying the most important channels for soft drink purchases in foodservice
  • Assessing the main consumer segments targeted for out-of-home consumption and the main drivers of purchasing behaviour
  • Finding new consumption occasions for juice
  • Comparing price points for juice products in foodservice with retail juice products

Roger Suddaby
Foodservice Team Manager
The Nielsen Company, UK
10.40 Juice Break
11.10 Enhancing the Health Benefits of Fruit Juice with Added Functionality

  • Identifying the most important functional benefits of juice for consumers
  • Examining the drivers for functionality in different consumer segments
  • The impact of EU health claims legislation on marketing functional juice products
  • Practical cases and technical aspects

Ulrich Killeit
Head, Technical Marketing EMEA, DSM Nutritional Products Europe, Switzerland 
11.40 Increasing the Perceived Value of Juice in The Context of Tighter Supplies

 Marc Pessers
Global Citrus Brand Director
Firmenich, Switzerland
12.10 Identifying Key Growth Drivers for Juice Products

Alice Diepenbrock
Research Manager, Euromonitor International, UK
  Track 4: Technical Issues in Juice Production
09.30 Opening Remarks from the Chair
09.40 Phytochemicals, Antioxidants and Evidence of the Protective Effects of Fruit Juice Consumption

  • Identifying phytochemicals and antioxidants in fruit juices
  • Authenticity and on-pack labelling of antioxidant content
  • Health benefits and evidence required for approved claims

Professor Alan Crozier
Senior Research Fellow School of Medicine, University of Glasgow, UK 
10.10 Quality Assurance for Juice Products

  • Examining the dangers of fruit juice adulteration
  • Assessing the latest analytical methods to verify the authenticity of fruit juice, including different varietals and producing regions

Michèle Lees
Director of Collaborative Research, Eurofins Scientific, France
10.40 Juice Break
  Track 5: Juice Consumption Trends Around the World
11.10 Examining Changes in Consumer Demand for Juice in Russia

  • Quantifying the impact of the recession on juice consumption in Russia
  • Identifying the market segments which have demonstrated most resilience and recovered quickest
  • Assessing opportunities to increase juice consumption outside the major metropolitan areas
11.40  Growth Trends in the Juice Market in Turkey

  • Quantifying current levels of per capita juice consumption in Turkey
  • Identifying the main competitors for juice in the beverage market in Turkey
  • New product developments in fruit juice products

Ebru Akdag
General Secretary, MEYED – Fruit Juice Industry Association, Turkey
12.10 Latin America

  • Comparing estimates of fresh juice consumption with RTD consumption
  • Capitalising on the drivers for increased RTD consumption
  • Developing new juice products targeted to the needs of different consumer segments
  • Packaging formats for juice products in Latin America

Javier Artiach
Director, Iberia and Latin America, Canadean, Spain
12.40 Lunch
13.55 Opening Remarks from the Chair
14.00 Update on the Progress of EU Health Claims Legislation
14.30 Identifying Key Drivers of Profitability in Juice Companies: A Strategic Analysis
Alex Masters
Editor, Business News, Foodnews, UK 
15.00 Examining the Impact of Growing Fresh Fruit Demand on the Juice Industry

  • Assessing trends in global fresh fruit consumption and the impact of increasing demand in China
  • Examining the level of correlation between fresh consumption and price of raw material for processing in different markets
  • Analysing the capacity to switch processing cultivars to fresh consumption or to plant new crops dedicated to the fresh market

Francesco Caponetti, Corporate Key Account, CFT SPA
15.30 Closing Remarks from the Chair
   

Pre-conference Seminar

  11 October 2010
  Developing and Marketing Healthy Beverages under EU Legislation: Health Claims, Novel Foods, Clean Labelling
  Led by Food Law Consultants, Brussels
09.00 Registration and Welcome Coffee
09.30 Opening Remarks
09.45 Latest Regulatory Developments Regarding EU Health Claims Legislation

  • Assessment of the first positive list of health claims
  • Transition periods: life beyond the adoption of list of claims
  • Lessons learned from EFSA assessments of health claims submissions up until now
10.45 The New Novel Foods Regulation: Impact on the Beverage Industry and Future Regulatory Developments

  • New provisions for the traditional fruits from third countries
  • Farewell to substantial equivalence
  • The novel food catalogue
12.00 Lunch
13.30 “Fresh and Natural”: The Future of Clean Labelling

  • Overview of legal requirements to use “natural”, “pure”, “fresh”, “with nothing added”, “without artificial flavors”
  • Guidelines for “clean labelling”
14.30 Case Studies and Practical Examples of Healthy Beverage Marketing
15.30 Success Stories from the Beverage Industry
16.30 Closing Remarks and Discussion
17.00 End of Seminar
18.00 World Juice Welcome Cocktail Reception

World Juice Technical Seminar

  14 October 2010
  Managing Risks in the Supply Chain to Assure Authenticity and Safety of Fruit Juice
08.30 Registration and Welcome Coffee
09.00 Welcome Address
09.15 Horizon Scan of Emerging Risks in Fruit Juice Quality and Safety

Michèle Lees, Eurofins Scientific, France
09.45 Improving Fruit Juice Quality and Safety: The Role of AIJN and the IFU

David Hammond, Eurofins Scientific, UK
10.30 Implementing Risk Management in the Fruit Juice Sector

Carine Poussibet, Qualijus, France
11.00 Questions
11.15 Juice Break
11.45 Different Elements of Quality Assurance

Dr Peter Rinke, SGF, Germany
12.15     Assessing and Reducing the Risk of Packaging Migration for the Beverage Industry

Dr Valeria Merlo, Eurofins Chemical Control, Italy
12.45 Questions
13.00 Lunch
14.30 Harnessing the Latest Analytical Methods to Further Increase the Sophistication of Juice Testing

Eric Jamin, Eurofins Scientific, France
15.00 Authenticity and GMP – the Foundation of Low Risk Products

Dr Susanne Koswig, SGF, Germany
15.30 Minimising Risks in Juice Imports through Effective Controls in the Supply Chain

Danièle Marchadier, Eurofins Global Services, France
16.00 Questions
16.15 Closing Remarks
16.20 End of Seminar