Day 1

  Keynote Plenary Session
09.00
Opening Remarks from the Chair

Kees Cools
Executive Director, DöhlerGroup, Germany 

09.10
Generating Value and Growth with Strong Brands in the European Fruit Juice Market

Thomas Hinderer
Chairman of the Executive Board, Eckes Granini Group, Germany  

09.40
Juice Consumption Trends in USA

Gary Hemphill
Managing Director and COO, Information Services
Beverage Marketing Corporation, USA  

10.10 Keynote Interview
A unique chance to share the insights of our interviewee into strategic issues for the juice industry, in conversation with the Chair.

Bill Hewins
VP International, Welch’s, USA
10.30 Juice Break
11.00    Comparing the Market for Pure Juice with Nectars and Drinks 

  • Global trends in consumption of pure juice, nectars and juice drinks
  • Examining price points for different juice products
  • Assessing juice products in the context of competition for share of throat and the wider soft drinks category

Robert Kay-Shuttleworth
Deputy Chairman, Canadean, UK  

11.30 Developing Juice Ranges to Meet the Needs of Today’s Consumer – A Private Label Perspective 

  • Identifying the needs of different consumer segments for juice
  • Assessing the impact of the recession on purchasing patterns and habits in juice
  • Examining changes in the balance between branded and private label products
  • Pricing and promotion of juice products

Paul Bruggink
Managing Director EMEA, Cargill Flavor Systems
The Netherlands 

12.00
Keynote Interview

José Jordão
Executive Director, sumol+compal, Portugal  

12.20 Getting Back to Our Roots
The case for shifting our industry focus on regulation, standardisation and industrialisation to a forward looking focus on the sustainable sourcing and conversion of natural fruit nutrition.
Simon Edgar
General Manager, Europe Juice, The Coca-Cola Company, France  
12.50 Lunch
  Track 1: Supply and Demand in Juice Raw Materials
14.00 Opening Remarks from the Chair
14.10 Orange Juice Production in Brazil 

  • Assessing the impact of the poor harvest on the market for Brazilian orange juice
  • Examining long term supply and demand trends for orange juice from Brazil
  • Increasing NFC production

Christian Lohbauer
President, CitrusBR – Brazilian Association of Citrus Exporters, Brazil  

14.40
Citrus Production in Mexico

Oscar Sepulveda
Export Sales Manager, Citrofrut, Mexico  

15.10 Assessing the Impact of Changes in AJC Production in China on the World Market  

  • Examining changes in AJC production in China
  • Key drivers for changes of production levels of AJC in China
  • Outlook for the 2010 season
Andreas Marchler
CEO, Production & Sales, AGRANA Juice Holding, Austria  
15.40 Juice Break
16.10
Passion Fruit

Bernhard Frei
CEO, Quicornac, Ecuador  

16.40
The Future of Mango from India

Jayant Dixit
President, Pranav International & Indian Processors Alliance, India 

17.10 Exotic Juices 

  • Assessing supply issues with exotic raw materials
  • Identifying and managing risks in the supply chain
  • Proven nutritional benefits and functionality and how this fits with health claims
  • How do these products fit into traditional blends with apple and orange?

Ulrich von der Linden
Director of Sales and Purchasing , Carrière GmbH, Germany  

  Track 2: Sustainability in the Juice Supply Chain  
14.00 Opening Remarks from the Chair  
14.10 Renewable Packaging for a Sustainable Future 

Richard Taylor
Chief Marketing Officer, Elopak Group Headquarters, Norway  

 
14.40 Reducing Carbon Footprint and Cost in Juice Transport 

  • Quantifying the carbon footprint of juice transportation
  • Optimising bulk packaging to increase efficiency and decrease carbon emissions
  • Reducing the environmental impact of shipping 

Diederik Brasser
Managing Director, Trilobes, The Netherlands  

 
15.10 Environmental and Ethical Issues in Juice Processing 

  • Encouraging responsible farming practices in fruit production
  • Ensuring positive socio-economic impacts
  • Managing water use in fruit production and juice processing
  • Effective management of your supply chain to guarantee your environmental and ethical standards 

Alexandra Heinermann
Deputy General Manager, SGF, Germany  

 
15.40 Juice Break  
16.10 The Market for Fair Trade Juices and Rainforest Alliance Orange Juice

Ruben Verbruggen, Director
Daniel Strauss, Director
Fair and Organic Products Trading b.v., The Netherlands 

 
16.40 Panel Discussion: Ensuring Sufficient Quantity and Quality of Juice to Expand the Market