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Track 3: Responding to Market Trends to Add Value in Juice and Liquid Food |
| 09.30 |
Opening Remarks from the Chair |
| 09.40 |
Examining the Resilience of Premium Products and Identifying Opportunities for Further Growth
- Assessing the impact of the recession on value and volume of juice sales
- What do consumers see as a premium juice product?
- Assessing the prospects for further growth in smoothies
Hans Lanzinger
Managing Director, Hermann Pfanner Getränke, Austria |
| 10.10 |
Capitalising on the Growth of Juice in Foodservice
- Identifying the most important channels for soft drink purchases in foodservice
- Assessing the main consumer segments targeted for out-of-home consumption and the main drivers of purchasing behaviour
- Finding new consumption occasions for juice
- Comparing price points for juice products in foodservice with retail juice products
Roger Suddaby
Foodservice Team Manager
The Nielsen Company, UK |
| 10.40 |
Juice Break |
| 11.10 |
Enhancing the Health Benefits of Fruit Juice with Added Functionality
- Identifying the most important functional benefits of juice for consumers
- Examining the drivers for functionality in different consumer segments
- The impact of EU health claims legislation on marketing functional juice products
- Practical cases and technical aspects
Ulrich Killeit
Head, Technical Marketing EMEA, DSM Nutritional Products Europe, Switzerland |
| 11.40 |
Increasing the Perceived Value of Juice in The Context of Tighter Supplies
Marc Pessers
Global Citrus Brand Director
Firmenich, Switzerland |
| 12.10 |
Identifying Key Growth Drivers for Juice Products
Alice Diepenbrock
Research Manager, Euromonitor International, UK |
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Track 4: Technical Issues in Juice Production |
| 09.30 |
Opening Remarks from the Chair |
| 09.40 |
Phytochemicals, Antioxidants and Evidence of the Protective Effects of Fruit Juice Consumption
- Identifying phytochemicals and antioxidants in fruit juices
- Authenticity and on-pack labelling of antioxidant content
- Health benefits and evidence required for approved claims
Professor Alan Crozier
Senior Research Fellow School of Medicine, University of Glasgow, UK |
| 10.10 |
Quality Assurance for Juice Products
- Examining the dangers of fruit juice adulteration
- Assessing the latest analytical methods to verify the authenticity of fruit juice, including different varietals and producing regions
Michèle Lees
Director of Collaborative Research, Eurofins Scientific, France |
| 10.40 |
Juice Break |
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Track 5: Juice Consumption Trends Around the World |
| 11.10 |
Examining Changes in Consumer Demand for Juice in Russia
- Quantifying the impact of the recession on juice consumption in Russia
- Identifying the market segments which have demonstrated most resilience and recovered quickest
- Assessing opportunities to increase juice consumption outside the major metropolitan areas
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| 11.40 |
Growth Trends in the Juice Market in Turkey
- Quantifying current levels of per capita juice consumption in Turkey
- Identifying the main competitors for juice in the beverage market in Turkey
- New product developments in fruit juice products
Ebru Akdag
General Secretary, MEYED – Fruit Juice Industry Association, Turkey |
| 12.10 |
Latin America
- Comparing estimates of fresh juice consumption with RTD consumption
- Capitalising on the drivers for increased RTD consumption
- Developing new juice products targeted to the needs of different consumer segments
- Packaging formats for juice products in Latin America
Javier Artiach
Director, Iberia and Latin America, Canadean, Spain |
| 12.40 |
Lunch |
| 13.55 |
Opening Remarks from the Chair |
| 14.00 |
Update on the Progress of EU Health Claims Legislation |
| 14.30 |
Identifying Key Drivers of Profitability in Juice Companies: A Strategic Analysis
Alex Masters
Editor, Business News, Foodnews, UK |
| 15.00 |
Examining the Impact of Growing Fresh Fruit Demand on the Juice Industry
- Assessing trends in global fresh fruit consumption and the impact of increasing demand in China
- Examining the level of correlation between fresh consumption and price of raw material for processing in different markets
- Analysing the capacity to switch processing cultivars to fresh consumption or to plant new crops dedicated to the fresh market
Francesco Caponetti, Corporate Key Account, CFT SPA |
| 15.30 |
Closing Remarks from the Chair |
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