Pre-conference Seminar

  11 October 2010
  Developing and Marketing Healthy Beverages under EU Legislation: Health Claims, Novel Foods, Clean Labelling
  Led by Food Law Consultants, Brussels
09.00 Registration and Welcome Coffee
09.30 Opening Remarks
09.45 Latest Regulatory Developments Regarding EU Health Claims Legislation

  • Assessment of the first positive list of health claims
  • Transition periods: life beyond the adoption of list of claims
  • Lessons learned from EFSA assessments of health claims submissions up until now
10.45 The New Novel Foods Regulation: Impact on the Beverage Industry and Future Regulatory Developments

  • New provisions for the traditional fruits from third countries
  • Farewell to substantial equivalence
  • The novel food catalogue
12.00 Lunch
13.30 “Fresh and Natural”: The Future of Clean Labelling

  • Overview of legal requirements to use “natural”, “pure”, “fresh”, “with nothing added”, “without artificial flavors”
  • Guidelines for “clean labelling”
14.30 Case Studies and Practical Examples of Healthy Beverage Marketing
15.30 Success Stories from the Beverage Industry
16.30 Closing Remarks and Discussion
17.00 End of Seminar
18.00 World Juice Welcome Cocktail Reception